The concept expressed as meta tag or meta tag is actually expressed as HTML tags that define the content of web pages. Meta tags, which are hidden from users’ views but visible in the web page’s source code, are extremely important. Today, with the development of an important competition between websites, concepts such as meta tags and SEO studies have become much more important.
Although various methods are used to index web pages in search engines, the meta tag still maintains its importance. In addition, these explanations, which attract attention with the SEO advantages they provide, are used to indicate the content of websites and to facilitate internet users to find their websites. We have compiled all the questions about meta tags, which should be avoided from excessive use, now come, let’s examine all the details.
What are Meta Tags?
The meta tag is a phrase that has the purpose of describing the content of websites. It is coded in the HTML part of the web pages so that individuals can read it in search engines. We can mention that these tags provide valuable information such as the content of the content, the content title, and keywords to the users. At this point, it is very important to prepare meta tags in a professional and high-quality way. In this way, it is possible to say that the appearance of websites in search engines such as Google will increase.
Meta tags are used when creating HTML or XHTML pages. These tags can accurately describe the content of a website. This item allows you to pass structured metadata via a web page. Metadata may vary depending on the description of the desired attributes. Meta tags can be used to describe a page in more detail.
A meta element can be used to emulate the HTTP response of a header or to anchor additional meta information in the HTML document, such as the author of text with an author tag, or the way characters are displayed through the content tag. There are a total of five valid attributes available for a meta tag in HTML5: charset, HTTP-equivalent, name, schema, and content. Meta tags can be declared in the header of an HTML or XHTML document.
What Does the Meta Tag Do?
Meta tags provide valuable information about the web page, mainly to help search engines rank the page correctly. For users, although the description and title are visible to the user in SERPs, meta tags are not normally visible.
In the 1990s, search engine technology was not as advanced as it is today. Back then, search engines were more dependent on meta information and this was considered one of the most influential ranking factors. Back then, many webmasters could easily influence and even manipulate search results intentionally using meta tags. Meta tags are losing more and more importance due to the constant development of search engines. But some meta tags are still important and should not be neglected.
A meta description is not mandatory for websites. However, it can contribute to obtaining much better results in search engines such as Google. The meta tag provides the preview snippet that appears in the SERP, that is, the search results list. Meta descriptions should be prepared in a unique way for each page and ensure that viewers click on your website.
How to Create the Right Meta Tag
Meta tags are used to identify content. This sequence of words, which provides information about the content, should be used correctly in order to correctly index the websites in search engines. At this point, it is possible that the labels in question are the same for all engines. Usage patterns may vary. Google has set a 130-character limit for meta tags. In Yandex, this limit is 160 characters. At this point, it is very important to create meta descriptions by knowing these limits.
Meta tags should be short and concise. For this reason, it should be less than 10 words and summarize the content of the text in the shortest way. Another thing to consider when creating a meta tag is that the description and keywords are related to your page. In addition, excessive use of keywords should be avoided. Because heavy keyword use can cause confusion in your target audience.
In line with this process, the biggest mistake made with meta descriptions is to put keywords in the title tag and not add them to the meta description. Although the title tag is also extremely important, the keyword must be included in the meta description. In summary, it is necessary to include the keyword in both the description and the title.
What is Meta Description?
The meta description, which is one of the SEO settings that allow sites to come to the fore in search engines, is extremely important. With the use of meta descriptions and SEO plugins, it is possible to transform the content into an SEO-compatible one. In order for the content to be SEO compatible, it is necessary to fill in the SEO title (title), the meta description (meta description), and the URL correctly.
How many characters should a meta description be?
Meta descriptions should generally be written between 50 characters and 160 characters. With the use of these characters, a fluent and original text should be written. It should be aimed to increase the click-through rate while writing the text.
How Content and Keyword Usage Should Be?
In order for your content to be successfully SEO compatible, the keywords targeted in the article must be included in the meta description and SEO title. Keywords should be used in the content of the text in a way that is meaningful.
Compliance with Google Algorithm in Meta Descriptions
A meta description is extremely effective for pages to rank high in Google searches. In this direction, in order to rank higher, the meta description must ensure that the article is clicked. In addition, it is very important that the texts in question are not duplicates, written separately for each product or page, and related to the page. However, having the same meta description on each page will have a negative impact on your site.
In summary, the following points should be considered in order to achieve success in SEO studies with meta descriptions.
- To be noticeable
- Simple, understandable, and plain
- Having an approach away from short sentences
- Include a brief summary of the product or its ingredients
- The presence of keywords in the content of the text
- Does not contain duplicate content
- Having a text about the content.
Is Meta Description Important for E-Commerce Sites?
E-commerce is a type of shopping that attracts a lot of attention today. In e-commerce, which is frequently in demand due to the changing needs of consumers and the development of the internet, websites need to rank higher in search engines. For this, organic SEO studies should be done. One of the decisive factors for highlighting each product on e-commerce sites is the meta description. In e-commerce sites, it is possible to rank higher in Google by performing SEO studies on a category and product basis.
In addition to the meta tags, the following points should also be considered on these sites.
- Creating and enriching the blog section
- Elaboration of product descriptions
- Entering meta and SEO titles on a product basis
- Preparation of promotional Content for the specific product
- İmproving the image optimization